Book PR & publicity · Mexico City · GDL · MTY

Is your next book ready to make the news?

Make 2027 the year of your book, your series or your publishing house.

Press campaigns, media relations, book fairs and launch events. Plan your release with us.

Plan your 2027 campaign

Email us

20+

Years of experience

1,000+

Authors supported

2,300+

Interviews secured

120+

Book fairs

About us

An agency made by book people.

Argentta is a public relations agency specializing in books and culture, founded and led by Raquel Zárate. Her track record includes coordinating media agendas for Penguin Random House and Grupo Planeta authors, and press coordination for the Guadalajara International Book Fair (FIL) and the Vive Latino festival.

We support every project from start to finish: from the printed book to the interview, from the launch to the coverage.

Our services

Everything a book needs to be seen.

01

Press & public relations

Press releases, targeted media outreach, interview booking and editorial follow-up.

02

Book launches & events

Launches, festivals and activations, with curated guest lists and scheduling.

03

Book fairs & representation

Guadalajara and Monterrey International Book Fairs and more; representation of publishers in Mexico.

04

Digital content & influencers

BookTubers, bookstagrammers and cultural creators, with organic mentions.

05

Media training & workshops

Authors ready for interviews; communication workshops for teams.

06

Editorial production

Copyediting, typesetting, design, illustration and printing.

Raquel Zárate leads a media training workshop with live simulations at Tecnológico de Monterrey — **Media training in action.** Workshop with live simulations at Tecnológico de Monterrey, HEINEKEN Green Challenge All Stars 2026.

Success stories

Projects that went far.

Book fair · Public relations

FIL Monterrey 2026

Public relations and press management for the 34th edition.

1,174 media stories
400+ media outlets in attendance

Media monitoring as of November 7, 2026.

Packed auditorium for Enrique Bunbury’s presentation at the Bogotá International Book Fair 2025

Author · Tour

Enrique Bunbury · La Carta

Presentation at the Bogotá International Book Fair 2025.

600 attendees

Audience at Alice Bag’s presentation at Museo del Chopo

Author · Book presentation

Alice Bag · Violence Girl

Presentation at Museo Universitario del Chopo, Mexico City.

“Raquel Zárate is an enthusiastic and effective communicator and publicist. She has the instinct, the warmth and the experience to bring interests together and make things happen.”

Mónica Lavín · Mexican author (translated from Spanish)

Video testimonials (in Spanish)